BODY20

Project

BODY20 is a new gym concept utilizing EMS (electro-muscle stimulation) technology for a highly effective, full-body workout in just 20 minutes. We supported BODY20 by developing video and photography content featuring their athlete brand ambassadors. We also provided social media strategy, social management, and general marketing support.

Partners: Julia Kapros (photo), John Mathews (video), GoldGriff Athlete Agency

Results

• Instagram engagements increased by 8,400% in the first 30 days.

• In the first 30 days, BODY20 received over 38,000 impressions and 138 leads from Instagram (organic).

• Facebook impressions were over 32,000 in the first month, with 475 profile clicks.

• In the first 30 days, Twitter impressions were ~6,500 (new profile).

• This location won the corporate challenge for most new memberships in January 2023.